Muzetta Thrower Adult Education Center

Course Objective – Digital Media: Graphic Design

Upon successful completion of this program, students will develop the creative, technical, and professional skills necessary for entry-level employment in digital media and graphic design. Students will learn the principles of visual communication, branding, typography, color theory, digital illustration, image editing, page layout, and multimedia design using industry-standard software. Through hands-on projects and portfolio development, students will demonstrate the ability to create professional-quality digital and print media for business, marketing, education, and social media applications.

Student Learning Outcomes

By the end of the course, students will be able to:

• Apply the principles and elements of graphic design to create visually effective digital and print materials.
• Utilize industry-standard design software such as Adobe Photoshop, Illustrator, InDesign, Canva, and Figma to produce professional-quality graphics.
• Design logos, branding materials, brochures, flyers, posters, social media graphics, presentations, and marketing collateral.
• Demonstrate an understanding of typography, color theory, composition, and layout techniques.
• Edit and enhance digital images using professional photo editing techniques.
• Create digital content that meets accessibility, branding, and communication standards.
• Develop a professional portfolio showcasing original design projects and creative work.
• Apply project management, client communication, and creative problem-solving skills throughout the design process.
• Demonstrate professionalism, teamwork, time management, and ethical practices within the digital media industry.
• Prepare for employment or freelance opportunities in graphic design, marketing, communications, and multimedia production.

Career Opportunities

Graduates may qualify for entry-level positions such as:

• Graphic Designer
• Digital Media Specialist
• Marketing & Communications Assistant
• Social Media Content Designer
• Brand and Marketing Coordinator
• Production Artist
• Print & Digital Design Technician
• Web Content Assistant
• Creative Services Assistant
• Freelance Graphic Designer

This course provides students with the foundational knowledge, technical expertise, and portfolio development needed to pursue careers in the rapidly growing fields of digital media, graphic design, marketing, advertising, communications, and multimedia production.